Nike

Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area

Ethically Alternatives

Environment

Energy and Climate Change

79

Environment Policy and Reporting

67

Resource Management

69

Nike had been accused of using sweatshops to produce its sneakers and activewear since the 1970s but it was only in 1991, when activist Jeff Ballinger published a report detailing the low wages and poor working conditions in Nike’s Indonesian factories, that the sportswear brand came under fire. Soon after, the brand became the subject of an aggressive and sustained campaign by United Students Against Sweatshops. Nike was initially slow to respond—but under increasing pressure it eventually made some changes by improving its monitoring efforts, raising the minimum age of workers, and increasing factory audits. The brand has since earned plaudits far and wide for its efforts. A few years ago, Business of Fashion reported that Nike has successfully transformed its tarnished image to become a “recognized sustainability leader,” with Morgan Stanley ranking Nike “the most sustainable apparel and footwear company in North America for environmental and social performance, including its labor record.” Source

Social Responsibility

Community Development and Philanthropy

59

Product

60

Human Rights and Supply Chain Management

59

Compensation and Benefits

58

Diversity and Labor Rights

60

Training, Health and Safety

60

Nike is focusing corporate responsibility efforts in the areas in which they can have the greatest impact and create the most value: Through the materials they design into products, through the process of making those materials and products, and in the world of sport where products are used. Through a variety of processes, including stakeholder consultation and lifecycle assessment, Nike has identified their most significant impact areas that include Energy & Climate, Labour, Chemistry, Water, Waste, and Community. As the brand evaluates and manages key impacts, they develop a better understanding of how interrelated they are and how an integrated approach to product design and process innovation can yield benefits across multiple impact areas. Source 

Governance

Board

58

Leadership Ethics

60

Transparency

60

Nike views corporate responsibility as an “opportunity to create value for our business” and innovate for a better world. Its sustainability strategy is focused on innovation, integration and mobilization with the intent to integrate sustainability into the heart of their business model and governance structure.The Corporate Responsibility Committee of the Board of Directors oversees “environmental impact and sustainability issues, labor practices and corporate responsibility issues in major business decisions”. The Committee meets five times a year to review strategies and plans for corporate responsibility and the meetings are attended by either the company chairman or CEO. The department of Sustainable Business & Innovation (SB&I) further embeds corporate responsibility throughout the company and enables Nike to transition to sustainable business models. SB&I’s mission is to enable NIKE to thrive in a sustainable economy by focusing on sustainable products, sustainable manufacturing and sustainable marketplaces. Source

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